Kristin is a writer, editor, and communications specialist. A graduate of the University of British Columbia, she also holds a Master of Science in Education and Social Policy, and a Master of Arts in Media, Technology, & Society, both from Northwestern University. As a doctoral candidate at Northwestern, Kristin taught Communication Studies, and was a Fellow at the Center for Leadership. She has devoted most of her professional life to understanding how people and brands can use media to grow engaged audiences.
Kristin really loathes talking about herself in the 3rd person, though, because it is impersonal, cold, and doesn’t make you like me. And that is what communication, at the heart of it, is all about: forming real connections with people.
It doesn’t really matter why you want to connect with them. Maybe you want to sell people a product, or an idea. Maybe you want them to donate money to your cause, or sign up to volunteer with you. People won’t do that unless they feel a sense of connection. And in 2020, when the world shifted and we stopped being able to meet face to face, connecting in mediated spaces became more important than ever before.
So let’s get you connected! And let’s do that in a personal, organic, and meaningful way. Let’s position your social media to surround you with people and organizations that can help you. Let’s identify what you need to grow, and use your media reach to facilitate that growth. Let’s make sure that your message reaches more people on more platforms every month, and let’s make sure the people it reaches become engaged with your mission. Let’s grow and leverage your networks to get your message to as many outlets as possible, both print and online, and then let your social media market that message in ways that lead to your definition of success.
Effective social media isn’t a billboard – a giant message that commuters whiz by, see once, and forget. But a lot of brands treat it like that, wasting their potential (and their money) by talking at people. I don’t do that. Instead, I talk to them. I use my boundless curiosity, excellent research ability, and strong writing skills to ensure that your message is in as many media outlets as possible, as often as possible. Buzzworthy listicles, long-form journalism, e-newsletters to potential donors, well-researched industry trade publication articles? It’s all in my wheelhouse, and often all at the same time, to build you a thoughtfully designed cross-platform media landscape that establishes you as a leading expert, an industry leader, and innovator.
As for your digital presence, I can take your social media and turn it from a broadcast-only shout-into-the-void at strangers experience to an engaged and enthusiastic conversation with friends. I can build you a following, develop brand awareness, curate a feed that keeps people curious and motivated to get involved with you, show Google that your brand is front page material, and help you build connections that yield meaningful results.
And I can do that without a lot of confusing acronyms, buzzwords, and jargon. I do it in plain English, so that you understand exactly what your media is doing for you, what it could be doing better for you, and how to measure that success.
That’s what I can do for you. Let’s have a conversation!
Want to see my portfolio? Happy to send you a link.